The brand founder, Demet Mutlu, decided to create affordable fashion that is suitable for both - everyday wear and special occasions. Dresses, sweaters, blouses and skirts of various cuts and materials perfectly conjure up stylish and original outfits. On the other hand, basic pieces such as jeans, trousers, tops and sweatshirts fit into any timeless wardrobe and, thanks to their versatility, will serve perfectly.